Analysis and synthesis
Defra user researchers:
- give observers and note-takers clear observation and data capture templates before research sessions
- use shared analysis frameworks to structure and interpret research data
- use shared synthesis artefacts to build a consistent, team-wide understanding of insights
Observation and data capture guidance and templates
Use these during research to record what users say and do consistently across research sessions.
- Prepare and brief observers and note-takers
- User research observation and note-taking template (Word)
- User research observation and note-taking template (Excel)
- User research observation and note-taking template (Mural) - to copy the template, select the link, then select 'New mural from template' in the top left and save.
- Activities, environments, interactions, objects, users (AEIOU) framework
- Observation log (rainbow spreadsheet) template
Analysis and synthesis templates
Use these during analysis and synthesis to group observations, identify patterns and themes, and create clear, actionable insights.
- Affinity mapping template (rose, thorn, bud and affinity clusters)
- User journey map template
- Empathy map template
- User needs excel database template
Get support
Contact the user research operations team for further support.