Delivery phases

Working in the live phase

“The live phase is about supporting the service in a sustainable way, and continuing to iterate and make improvements.” – How the live phase works, GDS Service Manual

During live you will work with:

• a smaller delivery team
• the BAU content team to make sure GOV.UK guidance content and the service are joined up

When a service is in live, you may be designing content to:

• optimise the user journey and increase completion rate
• design solutions for known user needs that were not met in beta
• iterate the service based on new user needs
• add new features that were not part of the minimum viable product (MVP)
• keep things factually up to date
• fix bugs (like missing Welsh or alt text)
• continue to improve accessibility

Your service will be iterated frequently based on insight from sources like:

• Google Analytics
• back-office or customer data
• online surveys
• call centre feedback or support tickets
• A/B testing
• usability testing of new features